Don’t Go To Austin To Buy Your Engagement Ring

Posted on Tuesday, September 6th, 2016 at 2:42 pm by Shannon

Ready to start shopping for engagement rings? Here’s what you need to know before you buy your engagement ring.

So you have decided to pop the question. Congratulations! The next step in your journey is obviously to start to shop for your engagement ring to make it official. If you are like most people, you may not have a ton of knowledge about diamond, rings and settings. Take a look these things to consider before you buy an engagement ring in Austin.


#1. Beware of “wholesale” claims

Let’s face it: engagement rings can be expensive. Outside of a car or home, an engagement ring can be one of the most expensive purchases you make, and one of the most important! After all, you are choosing to spend the rest of your life with someone so you want any ring you choose to be the best you can get for your budget.

If you have already started to search online, chances are you have seen jewelry stores offering steep discounts or “wholesale” prices.  But buying an engagement ring is not like shopping at Costco, right? Are you really getting a “wholesale” diamond ring? The answer is no. The truth is no one is buying large quantities of diamonds from cutters and transacting directly with the end consumer in bulk.

Jewelers who offer “wholesale” prices are likely using misleading advertising prices and may even be breaking the law. According to the Code of Federal Regulations, title 16, chapter 1, subchapter B, section 233.5; “retailers should not advertise a retail price as a “wholesale” price. They should not represent that they are selling at “factory” prices when they are not selling at the prices paid by those purchasing directly from the manufacturer.” The Jewelers Vigilance Committee (JVC) had also mentioned that vendors who claim to offer wholesale prices to the public violate both the Lanham Act and FTC guidelines.

Jewelers who claim to be “diamond wholesalers” are actually selling to end consumers as retailers. If you think you are getting an awesome deal from a diamond store offering “wholesale” engagement ring prices you better think again.


#2. Know your budget and stick to it

One of the many reasons people will drive all over town when shopping for an engagement ring is to find one within their budget. Who has time for that? Not to mention when you walk into a jewelry store you are met with high-pressure sales tactics and bait and switch pricing. No wonder buying and engagement ring can be a daunting process!

Before you begin shopping make sure you know the maximum amount you can afford for your engagement ring. Despite what most jewelry sales people will tell you, it is entirely possible to find a gorgeous engagement ring for as little as $500. What’s more important than the amount you spend is what the ring represents to you and your partner. So don’t let anyone pressure you into buying a ring outside of your budget or make you feel like you should be buying a larger, more expensive ring.


#3 You Don’t Have To Drive All Around Austin To Find The Ring

Gas is expensive and your time is valuable so don’t waste either by driving around to all the Austin jewelry stores trying to find the perfect engagement ring. At The Ring, we can not only help you find the best diamond at the best price but with over 1,600 engagement ring options available you are sure to find exactly what you are looking for. The best part is we can personalize any ring and any style to fit the personality of your fiancé.

When you shop at The Ring Austin you are not buying a cookie-cutter engagement ring. The engagement ring you purchase is made for you and to your design specifications and size. Your ring will never have been worn by anyone else, making it even more special for your proposal.

At The Ring, we pride ourselves on creating a jewelry buying experience like no other. All of our cases are clearly marked so you won’t have to worry about falling in love with a ring that is out of your budget. We have state of the art jewelry design software and a highly trained staff to help you find exactly what you are looking for. We have several financing options available and are more than happy to help you find the best option to fit your needs. The best part? We are passionate about helping couples find the ring that symbolizes their love and commitment not meeting sales quotes so you won’t have to deal with high pressure sales tactics.

If you have not visited us yet to start shopping for your engagement ring, we hope you will visit us soon. We know you won’t be disappointed!